Why Seasonal and Special Campaigns Matter

Seasonal and special campaigns are effective because they connect giving with moments that already hold deep meaning. According to Nonprofit Quarterly, nearly one-third of annual giving for nonprofits happens in December alone. Churches can tap into this natural rhythm of generosity by running well-designed campaigns.

Examples include:

• Christmas Campaigns: Raising funds for food banks, gift drives, or community outreach during Advent.
• Easter Offerings: Supporting missions or outreach programs that align with themes of renewal and hope.
• Back-to-School Appeals: Partnering with schools to provide supplies and scholarships for families.
• Thanksgiving Drives: Funding meal programs for vulnerable communities.

These campaigns inspire participation because they feel timely, purposeful, and connected to the larger mission of the church.

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Moving from Donations to Fundraising

Many churches fall into the pattern of collecting donations without building true campaigns. The difference is important. Donations are often one-time and unstructured. Fundraising campaigns are intentional, goal-driven, and transparent.

A strong seasonal or special campaign should:

1. Define a clear purpose.
2. Share stories that connect giving with impact.
3. Provide multiple giving options.
4. Show progress throughout the campaign.
5. Report back with gratitude and results.

This approach does more than raise money. It builds trust, strengthens relationships, and turns seasonal givers into long-term supporters.

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How Giveable Supports Seasonal and Special Campaigns

Running a campaign takes planning, communication, and follow-up. For busy church leaders, this can feel overwhelming. Giveable makes it easier by offering tools that bring structure and clarity to every campaign.

1. Custom Campaign Creation
Churches can set up specific campaigns for Christmas, Easter, year-end, or local outreach. Each campaign can have its own theme, goal, and message so that members see exactly what they are giving toward.

2. Multiple Giving Options
Supporters can give through text, mobile wallets, recurring gifts, or online platforms. This flexibility ensures that everyone has an easy way to participate.

3. Peer-to-Peer Fundraising
Giveable empowers members to create personal fundraising pages to support church campaigns. This expands the reach of seasonal campaigns beyond Sunday services and into the networks of church members.

4. Real-Time Tracking
Leaders can monitor campaign progress as it happens, while members can see how close the church is to reaching its goal. Transparency builds trust and motivates further participation.

5. Encouraging Recurring Giving
Seasonal campaigns can serve as the starting point for ongoing support. Giveable helps churches invite one-time givers to set up recurring gifts, turning holiday generosity into long-term stability.

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Examples of Giveable in Action

Imagine a church running a Christmas Advent campaign to raise $15,000 for local families in need. With Giveable, the church can:

• Create a branded campaign page with updates and impact stories.
• Allow members to give through text or online within seconds.
• Track progress in real time and announce milestones during services.
• Encourage members to create peer-to-peer pages, each raising $500 or more through their networks.

Another example could be an Easter global missions campaign. Instead of a one-time collection, the church uses Giveable to launch a structured fundraiser, providing weekly updates and inviting recurring support for missionaries throughout the year.

In both cases, the difference is clear. The campaigns are organized, transparent, and focused on long-term impact.

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Why Giveable is Different

Unlike generic donation tools, Giveable is designed for fundraising, not just collecting money. It gives churches the ability to design campaigns, engage members, and track results in a way that builds trust and sustainability.

According to Barna, trust and transparency are key drivers of generosity in churches. By providing clear goals and visible results, Giveable helps churches strengthen this trust and deepen member engagement.

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A Few More Valuable Insights

Seasonal and special campaigns are powerful opportunities for churches to inspire generosity and strengthen community impact. But without structure, communication, and transparency, they risk becoming missed opportunities.

Giveable helps churches turn seasonal giving into impactful fundraising. By making campaigns easy to set up, transparent to track, and engaging for members, Giveable ensures that seasonal generosity fuels long-term ministry growth.

If your church is ready to elevate its seasonal and special campaigns, start with Giveable today.