When you’re running a fundraising campaign, it is not enough to simply ask supporters for contributions. What truly builds momentum is sharing progress such as the little wins, the milestones, the moves toward impact. Motivational posts that show where you stand and where you’re going create a sense of movement, community and shared purpose. In this article you’ll learn how to craft these posts for your fundraising campaigns, with concrete examples and actionable tips.

Why progress posts matter

Progress updates serve multiple functions. They reassure supporters that their giving is working. They motivate others to join in because they see momentum. They strengthen the relationship between your organisation and its community by being transparent and human. For example, platforms that emphasise regular updates highlight that effective fundraisers post updates within the first week and continue weekly. GoFundMe

When you share progress not just “we raised money” but “we reached 35% of our goal, here’s what’s happening now”—you elevate your campaign from a one‑time ask into a movement.

What to include in a motivational progress post

Here’s a guideline to produce meaningful posts that support fundraising (not just donation asks):

• Milestone number + visual indicator: For example: “We’re now 45% to our $20,000 goal.” A progress bar, thermometer graphic, or short video works well.
• Highlight of what that milestone enables: “That means we can now purchase 100 meal‑kits for families next week.”
• Recognition of supporters’ role: “Thanks to your generosity and the peer‑fundraiser teams, we hit this mark.”
• What’s next and how you invite further involvement: “Our next mini‑goal is 60% by the end of this month. Can you share our campaign page with two friends?”
• Authentic tone and story: A short anecdote about someone already impacted or about a behind‑the‑scenes moment.

Example posts

Example 1 (education campaign):

🎉 Milestone reached: 50% of our $30,000 target!
Because of your support, we’ve ordered the 200 tablets that will go to under‑served students in our community.
A shout‑out to Team Excel who raised $6,800 of this so far. You rock!
Next up: We aim for 75% by next month. Can you help by sharing our page and asking one friend to join?
#TogetherWeRise #FundraisingProgress

Example 2 (health initiative):

We’re now 30% toward our $15,000 goal to equip the mobile health clinic.
Last week we ran a pilot outreach in two villages with over 120 people screened. Here’s Maria, one of the patients, saying how vital this is for her family.
Your support made this tangible. Next target: 45% by the end of the quarter.
Want to help? Consider becoming a peer‑fundraiser and invite your network to join us.

Why this approach strengthens fundraising

• Builds trust and transparency: When you show progress, donors and supporters see you taking action, not just making promises.
• Creates urgency and excitement: Momentum breeds momentum. A “we’re going somewhere” message inspires people to hop on board.
• Transforms one‑time donors into ongoing supporters: When people see the journey, they’re more likely to stay involved beyond a single gift.
• Supports peer‑fundraising and community engagement: Posting progress invites supporters to act, share, and help carry the campaign forward. For example, “peer‑fundraisers raised $X and helped us reach this stage.”
• Helps set and communicate realistic goals: Good goal‑setting guidelines emphasise measurable, specific targets and communicating them to supporters. CauseVox

Tips to maximize impact of progress posts

1. Use consistent visuals and branding: A recurring “thermometer” image, colour‑coded progress bar or weekly snapshot makes your posts recognisable.
2. Post at key milestones and add urgency: When you hit 25%, 50%, 75%, celebrate these and then communicate what reaching the next level unlocks.
3. Involve peer‑fundraisers and supporters: Recognise those helping you share and raise funds. For example, “Thanks to our top 5 peer‑fundraisers who each invited 10 new donors.”
4. Tell stories, not just numbers: A milestone is more meaningful when anchored by a human story. “Because of your support we delivered the first batch of supplies to 20 families.”
5. Use clear calls to action: Each progress post should invite something: “Will you forward this to three friends?” or “Join our monthly giving circle so we can hit the next stretch goal.”
6. Keep the tone motivating and upbeat: Progress means movement. Celebrate wins and frame the next step as exciting, not exhausting.
7. Leverage multiple channels: Social media, email updates, campaign page updates. All synchronised. Updates help raise visibility and participation. The fundraising guide emphasises regular updates for stronger outcomes. GoFundMe+1

Final thoughts

Motivational posts that show progress carry more power than a simple ask. They transform your fundraising campaign into a journey with one where supporters feel part of a team, part of the story, part of the impact. Whether you’re raising funds for education, health, community development or beyond, sharing how far you’ve come, what the next step is, and how supporters can engage makes all the difference.

How Giveable can help

With Giveable you can:

• Display live progress bars and milestone updates on your campaign page
• Automate update posts and emails at predefined milestones
• Enable peer‑fundraiser recruitment and track their impact toward the overall goal
• Offer built‑in options for monthly or recurring giving so progress doesn’t stop when the campaign ends
• Provide analytics to see which update posts drive engagement and new participants

Call to action:
Ready to turn your fundraising campaign into a story of momentum and impact? Let Giveable help you share progress and engage supporters every step of the way.