When most people think about LinkedIn, they imagine job seekers, recruiters, and professionals sharing industry updates. But times are changing. Gen Z, the generation born between the late 1990s and early 2010s, is using LinkedIn in ways that go beyond traditional networking. They are bringing authenticity, creativity, and social impact into the space. For creators and organizations, understanding how Gen Z utilize LinkedIn opens doors not only to professional growth but also to powerful fundraising opportunities.

Why Gen Z Is Turning to LinkedIn

Gen Z grew up online, often criticized for living on platforms like TikTok or Instagram. Yet they recognize LinkedIn as a platform where they can build credibility and long-term opportunities. According to Pew Research, younger generations are highly active online but increasingly use platforms that align with purpose-driven goals. LinkedIn provides that blend of professional and social impact.

Key reasons Gen Z embrace LinkedIn include:

• Career Development: They see LinkedIn as more than a resume site. It is a place to learn, connect, and showcase skills.
• Authenticity in Networking: Gen Z values genuine connections. They prefer sharing experiences over polished corporate jargon.
• Community Building: LinkedIn groups and conversations give them a way to discuss causes, industries, and collective goals.
• Social Impact: Gen Z is values-driven. They expect their professional lives to align with social good, and LinkedIn allows them to spotlight this.

How Gen Z Fundraise on LinkedIn

What makes Gen Z unique is how they weave fundraising into professional platforms. They see no division between careers and causes. For them, professional credibility also means showing a commitment to issues that matter.

Here are ways Gen Z is using LinkedIn for fundraising:

1. Storytelling Through Posts
   Gen Z creators often use posts to share personal stories tied to fundraising. For example, a young entrepreneur might share how their startup contributes a portion of revenue to scholarships, inviting others to support the mission.
2. Collaborative Campaigns
   LinkedIn’s collaborative tools allow Gen Z to tag brands, mentors, and peers in fundraising drives. This expands reach and builds collective credibility. As Harvard Business Review notes, collaborative networks are a hallmark of Gen Z’s professional style.
3. Highlighting Impact in Real Time
   Gen Z creators are less interested in vague updates. They use visuals, infographics, or quick posts to show exactly how much was raised and who benefited. This transparency reflects their digital-first mindset.
4. Aligning with Causes
   Causes like climate action, education access, and mental health resonate strongly with Gen Z. According to Nonprofit Tech for Good, younger donors are more likely to give when campaigns align with values they deeply care about. LinkedIn is where they highlight these values to a professional audience.

Examples of Gen Z on LinkedIn

• Education Fundraisers: Young professionals raising funds for scholarships often share stories of beneficiaries in their networks, making their campaigns personal and relatable.
• Climate Action Campaigns: Gen Z influencers on LinkedIn frequently amplify sustainability causes by tying them to business innovation, such as green startups.
• Community Support: Creators highlight local projects, like food drives or community health programs, connecting professional networks with grassroots efforts.

These examples show how LinkedIn becomes more than networking. It transforms into a fundraising platform fueled by authenticity.

How Creators Can Engage Gen Z on LinkedIn

For creators and nonprofits, connecting with Gen Z on LinkedIn requires adapting strategies:

• Lead with Authentic Stories: Avoid jargon-heavy campaigns. Share real people, real outcomes, and real needs.
• Show the Money Trail: Be transparent about how contributions are used. Gen Z will disengage quickly if results are unclear.
• Invite Participation: Ask your network to share, comment, or add their perspective. This builds community around the campaign.
• Use Professional Tone with Purpose: Keep the credibility of LinkedIn but balance it with the authenticity Gen Z values.

How Giveable Helps Creators with Gen Z on LinkedIn

Managing fundraising transparency, updates, and engagement can be overwhelming. This is where Giveable supports creators and nonprofits.

• Built-In Transparency: Show exactly how funds are used, which builds Gen Z’s trust.
• Engagement Tools: Share updates, dashboards, and progress reports that keep campaigns alive.
• Ease of Integration: Giveable makes it simple for creators to focus on storytelling while it handles logistics.
• Professional Credibility: Using a trusted platform like Giveable ensures that fundraising efforts feel accountable and professional, key for LinkedIn audiences.

Final Thoughts

Gen Z is not using LinkedIn the way previous generations did. For them, it is a place to connect careers with causes, credibility with authenticity, and networking with fundraising. Creators who understand this can build campaigns that resonate deeply with younger professionals while creating lasting impact.

Partner with Gen Z on LinkedIn and let Giveable help you build transparent, impactful fundraising campaigns today.