Holiday Content Planning & Giving Themes with Giveable

byGiveable ResearchGiveable Research

The holiday season offers nonprofits a unique opportunity: people feel more generous, they reflect on giving, and many donors plan...

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Audience Retention vs Reach in Fundraising

byGiveable ResearchGiveable Research

In fundraising, reach refers to the total number of people who see your message, campaign, or appeal. It is the...

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How Platforms Are Shaping the Future of Creator Earnings

byGiveable ResearchGiveable Research

The creator economy is evolving in two simultaneous trends: fragmentation, where audiences are spread across multiple platforms, and consolidation, where...

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Hot Creator Niches You Can’t Ignore

byGiveable ResearchGiveable Research

The creator economy is evolving rapidly. New niches are emerging as audiences seek specialized content, authentic connections, and purpose-driven campaigns....

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Are You Truly Listening to Trends and Experimenting Enough?

byGiveable ResearchGiveable Research

The digital landscape moves fast, and creators who fail to adapt risk losing relevance. Trend detection, social listening, and experimentation...

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Q1 2026 Content Trend Forecast

byGiveable ResearchGiveable Research

As the new year begins, creators are already planning strategies to engage audiences and capitalize on emerging trends. Seasonal trend...

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Accessibility Audits: How Creators Do “Accessibility Cleanups”

byGiveable ResearchGiveable Research

Accessibility is no longer optional in content creation. As audiences grow more diverse, creators who ensure their content is inclusive...

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Creator Rate Negotiation in a Tightening Ad Spend Environment

byGiveable ResearchGiveable Research

The creator economy is shifting. As brands face tighter advertising budgets, creators often encounter pressure to lower rates. For many,...

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Recap & predictions: “2025 in the Creator Economy”

byGiveable ResearchGiveable Research

The creator economy continues to evolve rapidly, and 2025 has been a defining year for both creators and fundraising platforms....

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Virtual Influencer Campaigns for Holiday

byGiveable ResearchGiveable Research

The holiday season is one of the most important times for fundraising. Donors are motivated to give, audiences are highly...

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