You’re about to launch something big. A fresh fundraising campaign is on the horizon whether it’s for a school project, a community cause, or a passion-driven nonprofit effort and you want to build real excitement. A “what’s coming soon” teaser post is a powerful way to spark interest, invite participation, and lay the foundation for a successful fundraising journey.

Here’s a human, super-helpful guide to writing a teaser that doesn’t just hint, but motivates people to support—not just with one-off donations, but with long-term engagement.

Why Teasing Your Campaign Matters

A teaser does more than announce. It:

1. Builds anticipation – By giving just enough information, you invite curiosity and make people feel like insiders.
2. Mobilizes community early – When people know something important is coming, they’re more likely to mark their calendars, talk to friends, or even start planning how they can help.
3. Sets a fundraising mindset – Teasing frames your campaign as a mission, not simply a request for money. It’s about shared goals and impact.

Key Elements of a Great Fundraising Teaser

Here’s what to include in your “coming soon” post to maximize excitement and engagement:

1. A Clear, Emotional Hook

Lead with a short but compelling message. For example: “A transformation is coming to our school and you’re invited to help build it.”
You might borrow from storytelling techniques, like openers used by nonprofit story‑tellers: “This almost didn’t happen.” nonprofitstorytellingconference.com That kind of line makes people lean in.

2. Your Vision — Not Just the Ask

Talk about why you're launching this campaign. Is it to build a computer lab? Fund art scholarships? Provide mentoring resources? Describe the impact in a way that makes people picture it. Use concrete, human stories. For instance: “With your help, 40 students will learn to code. With your help, our community’s next generation becomes a generation of creators.”

3. Tease the Mechanics Without Revealing Everything

Give a hint about how people will be able to contribute and participate but don’t give all the details yet. Maybe announce that you’ll be doing peer-to-peer fundraisers, or micro-campaigns, or match-gift days. This invites people to stay tuned and be ready.

4. Invite Action — Early Engagement

Your teaser should include a simple invitation: “Want to be the first to know when we launch?” or “Sign up now for early access.” That way, you’re building an email list or a “priority supporters” list even before the full campaign goes live. Email marketing is still one of the most effective ways to promote fundraisers. Winspire+1

5. Use Visuals or Short Video

A striking image or a 10‑ to 15‑second video clip adds emotional weight. Maybe show a “before” image, or a close‑up of students or community members, or a short animated teaser of what’s coming. Then pair it with a caption like: “Coming soon: hope, ambition, and change.”

6. Mention Your Platform

When your fundraiser launches, you want people to know where and how they can support. If you’re using a platform like Giveable, briefly mention: “We’ll launch on Giveable where you can donate, create your own mini-campaign, and track our progress together.”

Example Teaser Posts

Here are a few sample teaser lines:

• Instagram / Facebook:
  “Big things are coming. In two weeks, we launch a campaign to build a mobile library for our school. Stay tuned. 💡”
• Email teaser:
  “Hello friend — we’re bouncing with excitement. Starting next Monday, we’ll officially launch our fundraising campaign to give every student access to STEM tools. Want early access to updates? Click here.”
• Peer-to-peer teaser:
  “Calling all supporters: Soon, you can run your own mini‑campaign to raise for our school’s art program. Are you in? Sign up to be a peer‑champion.”

Why This Matters for Fundraising Not Just Donations

When you frame your campaign with a teaser, you shift the mindset from a one-time donation ask to collective action:

• Relationships over transactions: You are cultivating supporters, not just asking for a check.
• Shared ownership: People who sign up early feel like they belong to the mission.
• Momentum: As you build your list and stir excitement, you're setting up a strong launch that can generate peer-to-peer fundraisers, matching gifts, and continued engagement.

This strategy aligns with best practices in peer-to-peer fundraising. Nonprofit platforms often recommend making early updates, celebrating milestones, and leveraging social media to keep up momentum. Neon One+1

How Giveable Helps You Deliver on Your Teaser Promise

Here is where Giveable really shines in turning your teaser into a full-blown, effective fundraising campaign:

• Custom Campaign Pages: You can create a campaign page that matches the tone of your teaser, complete with compelling impact statements, visuals, and progress bars.
• Peer-to-Peer Fundraising Built-In: Supporters can launch their own mini-campaigns under your main campaign. That means when you tease peer-led fundraisers, you are ready to deliver.
• Seamless Digital Giving: Giveable supports mobile and text-to-give, making it easy for people to contribute at launch.
• Updates and Gratitude Tools: Use Giveable to send updates, thank-you messages, and milestone reports to early-engaged supporters.
• Progress Visualization: Your campaign page can display a live “thermometer” or impact tracker. When the campaign launches, supporters from your teaser phase can immediately see how their early excitement helped generate momentum.

---

Call to Action

Get ready to turn your “coming soon” energy into real impact. Start your Giveable campaign now, and let your community in on the journey.