Fundraising continues to evolve, and one of the strongest shifts is the growth of recurring gifts. In 2025, 57% of donors are enrolled in a monthly giving program, compared to 46% just two years earlier. This steady increase shows that donors prefer to give in consistent, manageable, and impactful ways.

Recurring gifts are no longer just an optional part of a fundraising plan. They are becoming the foundation of sustainable support for nonprofits, faith groups, and community organizations.

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Why Donors Prefer Recurring Gifts

Several reasons explain why monthly giving programs are growing so quickly:

1. Simplicity
   Donors can set up their contribution once and know they are giving reliably each month without extra effort.
2. Budget-Friendly
   Smaller monthly gifts are easier to manage than one large annual donation. A $25 monthly contribution may feel easier than writing a $300 check.
3. Ongoing Partnership
   Donors who give monthly feel like part of the mission. They see themselves as long-term partners, not just one-time supporters.
4. Visible Impact
   Organizations that share regular updates help donors see how recurring gifts create steady progress. That visibility builds trust and loyalty.

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Why Organizations Benefit from Recurring Giving

Recurring gifts offer more than a financial boost. They provide stability and allow leaders to plan with confidence.

• Predictable Revenue: A steady stream of monthly support helps organizations cover operating costs and plan projects.
• Stronger Relationships: Recurring donors are more likely to stay engaged for years, not months.
• Lower Fundraising Costs: Instead of chasing new one-time gifts, organizations can focus on stewarding relationships.
• Community Momentum: Monthly donors often become advocates who inspire others to give.

For instance, a faith-based group running a soup kitchen can rely on recurring gifts to cover weekly groceries, while a nonprofit offering scholarships can plan how many students to support annually.

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How Giveable Supports Recurring Giving

As recurring gifts grow, organizations need tools that provide transparency and reduce administrative work. This is where Giveable makes a difference.

Benefits of Giveable include:

• Transparency: Donors see exactly how their monthly contributions are used.
• Engagement: Regular updates and reports keep donors involved.
• Efficiency: Automation reduces staff workload for tracking and reporting.
• Sustainability: The trust built through Giveable strengthens long-term giving.

With Giveable, fundraising becomes more than collecting money. It becomes a transparent and engaging process that shows the story behind every recurring gift.

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Examples of Recurring Giving in Action

• Environmental Groups use monthly donations to plant trees or protect habitats, linking every contribution to measurable outcomes.
• Church Communities depend on recurring giving to sustain youth programs, mission work, and outreach projects.
• Healthcare Nonprofits design programs where recurring donors cover monthly treatments for patients in need.

These examples show how recurring gifts create consistent, visible impact that keeps supporters engaged.

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How to Grow a Recurring Gifts Program

Here are practical steps organizations can take in 2025:

1. Make It Simple: Offer quick online sign-ups for recurring gifts.
2. Show the Results: Share monthly updates about impact and stories of change.
3. Recognize Donors: Build appreciation programs for recurring givers.
4. Encourage Small Starts: Emphasize that modest gifts add up over time.
5. Use Tools Like Giveable: Let technology handle transparency and reporting.

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Conclusion

The rise of recurring gifts to 57% of donors in 2025 is more than a statistic. It signals a cultural shift toward sustainable and meaningful giving. Organizations that embrace this model can build financial stability, stronger donor relationships, and measurable impact.

With Giveable, recurring giving becomes transparent, efficient, and deeply engaging, helping faith communities and nonprofits move beyond fundraising into true community building.

Start growing your recurring giving program today and build the foundation for lasting impact.